Dentons Event Systems
Dentons is one of the world's largest law firms with a highly structured corporate identity. These event systems explore how to create distinctive visual expressions within strict brand constraints, each one tailored to the theme, audience, and geography of the event while staying unmistakably Dentons.
Client
Dentons
Role
Graphic Design
Year
2024-2026
Out & About 2024: Engage, Collaborate, Connect
Out & About is Dentons' annual internal campaign encouraging fee earners to drive business development activity across the firm. This edition asked teams to compete by recording client engagement over a month-long period, with connection as the central theme.
The visual system draws on two iconic Australian landmarks: Hutt Lagoon's vivid natural pink color and the Melbourne Spire's structural geometry. Together, they serve as a metaphor for the campaign's goals: the Spire representing the interconnected relationships among business units, clients, and sector teams, and the Hutt Lagoon reflecting the diversity and dynamism of the Australian landscape.
Webinar on book banning
Developed for a Dentons webinar addressing book-banning legislation in the United States, this identity needed to engage with a sensitive and politically charged topic without resorting to obvious visual clichés, prohibition symbols, warning colors, or imagery that could feel alarmist or one-sided.
The chosen direction draws instead from the world of literature itself. The owl, long associated with wisdom and intellectual life, paired with a collection of books, creates a visual language rooted in knowledge and discovery rather than conflict. They frame the conversation around the value of what is at stake, not the politics of the debate, reflecting the tone of an audience of legal and business professionals who engage with ideas critically and thoughtfully.
