Event Identity Systems

A series of visual systems developed for Dentons' internal and external events across regions. Each system was tailored to reflect the theme, audience, and scale of the event, while staying aligned with the firm’s brand identity.

These systems included flexible graphic frameworks applied to a wide range of assets

Role: Graphic Design

Out & About 2024:
Engage, Collaborate, Connect

This design approach showcases two iconic Australian landmarks: Hutt Lagoon in Western Australia and the Arts Centre Melbourne Spire in Melbourne. The interconnecting paths and lines symbolize the connections and interactions between business units, clients, and sector teams, represented by the Spire. Hutt Lagoon, with its vibrant colors, reflects the diverse and unique Australian landscape, embodying the richness and dynamism of Australia’s natural beauty.

Webinar on book banning

This visual approach combines two symbolic elements: the owl and a collection of books. The owl, long associated with wisdom and insight, reinforces the book’s traditional connection to knowledge, learning, and discovery. Together, they create a unified concept that celebrates intellectual depth and the pursuit of understanding, values that align with the spirit of the event and its audience.

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