Digital design
A selection of social media visuals created for eBay, Dentons, and DiDi. Designed to drive engagement and communicate clearly across formats like Instagram carousels and animated Facebook headers.
Role: Graphic Design
LinkedIn & Facebook visuals
Instagram posts & carousels
InApp & Marketing Assets
Digital campaings
Promo Campaign – “The Orange Passenger”
A driver engagement campaign where DiDi drivers had the chance to win cash prizes by picking up a mysterious passenger dressed in DiDi orange color scheme. Originally launched in Ecuador as a local BTL activation, the campaign expanded to Colombia, Perú, Costa Rica, and other markets in Latam. I designed emails and in-app assets for each country, ensuring clear messaging and cohesive visual identity across regions.
In-App Campaign – “Meet Your Olympus Copilots”
A product communication campaign introducing new AI-powered safety features, inspired by Greek mythology. Each feature was personified as a guardian deity: wise, protective, and ever-present.
Role: Graphic Design | Illustration
© Leyla Vargas