Illustration System

Modular illustrations for digital communications and InApp channels for Spanish Speaking Latin America where DiDi operates: Chile, Peru, Argentina, Ecuador, Colombia, Panama, Costa Rica, and the Dominican Republic.

Creating its own illustration system helped the brand to save budget, optimize efficiency and reinforce branding strategies.

Construction

Diversity

DiDi is a global company and diversity is one of its most significant values, therefore, I wanted the characters to really represent Latin America, a very heterogenic region. I focused on three main categories: gender, race, and relationships.

For all businesses categories 

The system is adaptable to the broad portfolio of DiDi's services, such as motorcycle rides and delivery.

For every occassion

Due to the modularity of this system, we can adapt the characters to any year season, country, and advertising campaign, making communication more efficient.

Implementation